How do you pitch the new business marketing strategy? When An appropriate answer lies in the Strategy of Market Segmentation. Here, it is possible to optimize messages for the target audience. It is convenient to bring everyone on the same page and achieve the greater good for the maximum. Buyers in the market can be

CONNOTATION OF MARKETING PLAN Marketing is an activity that a business has to perform on a continuous basis. On the other hand, Marketing Plan is a tool for the implementation of this marketing process. Philips Kotler, the renowned authority on Marketing observes that Market Planning is the systematic process involving: Marketing Plan turns out to

Business Owners are confronted with fierce competition day in and day out. The ever-changing dynamics of modern business warrant vigilant Business Owners to review and reshuffle their business strategy. Here, SWOT ANALYSIS serves as a potent tool to recast strategic plans and their concomitant implementation. Connotation Of SWOT Analysis SWOT stands for Strengths, Weaknesses, Opportunities,

Key Performance Indicators or KPIs are a pertinent part of measuring the success or failure of any business organization KPIS facilitates the Business Owner to secure an overview of the business at any given point in time. Meaning Of KPIs KPIs stand for a set of quantifiable measures that a company or the industry applies

As Business Owner you have spent most of your professional life building business from ground zero to realize your original MISSION & VISION to EARN MONEY AND GAIN PROSPERITY. You have EARNED high revenues and you are successfully meeting your monthly targets. Efforts do not always yield expected results. Consequently, quite a dismal picture is

As Business Owner Then, It is high time you spend some good time to chalk out a Strategy to Beat Business Competition and Thrive! In essence, what is required of you is to have a well-documented GAME PLAN TO BEAT YOUR COMPETITORS. Essentially, Five Different Types Of Strategies Can Help You Push Your Efforts For

As Business Owner, Are You Losing Your Sleep Over Issues Concerning the Direction Of Your Business For Growth? Such grave issues may touch upon: And what not! Probably to enjoy a sound sleep, it is imperative for you to adopt a system of faultless Budgetary Control in your business. Then see for yourself, how clear

Inventory changes constantly. Throughout each day, sales, returns, new receipts – even damage and theft – affect your inventory levels. Effectively managing inventory gets harder as your business scales and the amount of inventory you are handling increases. Taking advantage of technology can make things easier for yourself and your employees. Thus, an inventory management

As Business Owners are you struggling to combat problems like: Then, there is something seriously missing in your Inventory Management System. Better locate bottlenecks and take corrective action lest it gets too late! Connotation of Inventory Management Inventory management refers to the process of ordering, storing, using, and selling a company’s inventory. This includes the management

As Business Owners, Are You If you are faced with such formidable challenges What To Do? Immediate Solution lies in Introduction of CRM – Customer Relations Management Meaning of CRM Customer Relationship Management (CRM) is the most viable and efficient approach to creating and nurturing relationships with customers. Here is a happy outcome-the business is